Cultural adaptation in cross-national buyer-seller relationships

Bonding and Commitment in Buyer-seller Relationships: a Cross- Cultural Comparison in Banking

One of the important features of this study is to examine the moderating effect of national culture on the bonding-commitment link. Results reveal that individualism moderates the bondingcommitment relationship. In more collectivist societies, social bonding has a stronger effect on commitment whereas in cultures characterized as individualistic, structural bonding has a stronger effect on comm...

Buyer-Seller Relationships in Business Markets

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An Integrated Model of Buyer-Seller Relationships

Building Trust and Commitment in the Buyer-seller Adaptation Process

Why It Takes Two to Build Successful Buyer-seller Relationships